Why AZck ?
What to AZck for?
  • Team

    As a facilitator, AZck designs develops & facilitates team workshops to stimulate team dynamic and optimize teamwork effectiveness at all levels of the organization.

  • Learning & Development

    As training architect, AZck designs, develops and delivers innovative & customized learning & development programs.

  • Change & Uncertainty

    As change practitioner, AZck allows individuals & teams to understand human reactions to change, to manage self and others in uncertain times and maximize efficiency in changing environments.

  • Leadership

    As innovative coach, AZck uses state of the art coaching tools and her personal creative approach to unleash your leadership talents. Example Leadership Lab

  • Project

    As Project Management Professional (PMP), AZck provides training & coaching in response to the needs of project sponsors, project managers and team members along their project life cycle.

  • Self awareness

    As Insights practitioner, AZck analyzes individual’s profiles to stimulate self awareness, accompany people in career transition and inspire individual’s development paths.

Who has been AZck’ing so far ?
  • Geneva Airport
  • Ambulances Odier
  • BJ coffee
  • B+G communication
  • Caladair International
  • Capital International
  • Carlsberg
  • Celgene
  • CVAJ
  • Coat X
  • International Olympic Committee
  • Danone Nutricia
  • Dentsply Sirona
  • Eden Springs
  • eHnV
  • FKG Swiss Endo
  • GAVI
  • Givaudan
  • HESL
  • IMD
  • Johnson & Johnson
  • JT International
  • Lafarge Holcim
  • LCB Food Safety
  • Louis Dreyfus Company
  • Michael Page group
  • Merck Serono
  • Orbium
  • Pictet & Cie
  • Polouest
  • PricewaterhouseCoopers
  • Procter & Gamble
  • PX Group
  • SpotMe
  • State of Geneva
  • United Nations (UNECE, UNHCR, UNOCHA , UNOG)
Where did they AZck ?
Switzerland, France, Netherlands, UK, US, Brazil, North & South Africa, Germany, Spain, Bulgaria, Czech Republic
Who is AZck ?


Annick Zinck, 51, studied Business and Administration in France, passed the CPA in the US in 2001, the Project Management Professional certification (PMP) in 2007 and «Insights Discovery” accreditation in 2005. She completed a Master of Science
in “Coaching & Consulting for Change” with HEC Paris & Oxford Said Business School (2011). She participated to leading edge international programs such as “The Art & Practice of Leadership Development” at Harvard Kennedy School (2013) and the “Immunity To Change” program run by Keagan and Lahey in Cambridge (2016).

Professional Experience

Annick started her career in 1995 with Arthur Andersen and with PricewaterhouseCoopers, first as an auditor, then as a project leader of finance transformation programs across Europe. After 8 years with PwC, she set up her own company (AZck) to focus on the people aspect of change. Since
2004, she has been helping individuals and teams develop and grow in periods of change. She facilitates leadership developmentteam development and change via workshop and individual coaching, across the planet. She regularly networks with local and international coaches who share continuous curiosity to develop & grow as change facilitator.


Depending on her client’s needs, Annick takes different hats: Management consultant, Coach, Trainer, Facilitator, Corporate jester !


Her work is inspired by a selection of research & practitioners, such as:

  • Adaptive leadership by Heifetz & Linsky
  • Immunity to change by Keagan & Lahey
  • Transitional change by Amado & Amato
  • Neuroleadership by Rock & Schwarz
  • Positive deviance by Sterling
  • Leadership by Maccoby
  • Emotional intelligence by Goleman
  • Organization learning by Argyris & Senge

Innovation and Art

For the last 15 years, in parallel to the corporate world, Annick has been developing as a performing artist by working with Jango Edwards, Alain Gautré, Alexandre Bordier, Rebecca Bonvin, Tom Greder, Guerassim Dichliev (fellow of Marcel Marceau school). Her “clown” character is called “Margret de la Couette” and acts as Corporate Jester in various contexts.

In 2011, she completed a research in response to the question “What can Mr leader learn from Mr clown in unstable times”, which resulted in a new form of leadership journey called the Leadership Lab, run once per year in collaboration with Tom Greder, Swiss-Australien performing artist.


Creative, yet pragmatic and results driven, Annick brings a combination of people skills and business acumen. Her workshop facilitation is described as interactive, humoristic and serious in the same time.

for thoughts
"Be the change you wish to see in the world"
"You grow up the day you have the first real laugh at yourself"
Ethel Barrymore
AZck News
  • Sign up to the Leadership Lab 22


  • July 2021 - To Lab or not to Lab?


  • June 2021 - Let's create MAGIC together!